Design principles

The website that I am choosing to analyze is the Electric Vehicles UK 2012 website. (http://www.evuk.co.uk/) I think most everyone will agree that this is an ineffective website.
Here we go!
The first thing I noticed when I went to the website was the color scheme. Bright blue colors and yellow font made it hard to focus on the information that the designer wanted the reader to read. The contrast between the colors did not help their point, it only distracted from what was important. The next thing I noticed was the amount of information on the website! There is so much information and it is all center aligned. The proximity on the website is awful to. Everything is just grouped together in one mass center column. Then we go to the font choices. The color and font varies throughout the whole website. They should have gone with a simpler design, as it would have been more effective. In the end it is hard to focus on a single article of information on this website. It is poorly designed and does not effectively do what the designer wanted it to do.